Old El Paso™ has teamed up with British tennis icon Sir Andy Murray to support the launch of its most exciting innovation yet – the new Old El Paso Tortilla Pockets™, through a unique mess-free challenge on social media. The Old El Paso Tortilla Pockets are a breakthrough product featuring a tortilla with a sealed bottom that ensures a mess-free Mexican meal-time experience anytime, anywhere.
The multiple Grand Slam and Olympic champion puts the new mess-free Tortilla Pockets through the ultimate test in his #MessFreeChallenge video that is unveiled on his Instagram (@andymurray) and Twitter (@andy_murray) accounts to his 5m+ followers. In the video, Murray who’s also a well-known football fan, shows off another side to his impressive ball skills on the tennis court - with tennis ball keepy-uppies, whilst enjoying an Old El Paso Tortilla Pocket, without any mess whatsoever.
Murray’s #MessFreeChallenge comes after Australian tennis star Nick Kyrgios (@k1ngkyrg1os), with whom Murray famously shares a close friendship, nominated him personally to take forward the challenge globally. Launched by Kyrgios in Australia to support the local launch of Tortilla Pockets, the Old El Paso #MessFreeChallenge has already been supported by several Australian athletes, including Grand Slam-winning tennis players Lleyton Hewitt and Sam Stosur, Olympic runner Genevieve Gregson, and AFLW star Tayla Harris.
